Won Sun Parque

"When information architectures and interactions perfectly match our mental models, there is no friction between the content and us. Interfaces disappear from our consciousness.They become invisible."


Tripadvisor Mobile App

User Research / Information Architecture / Interaction Design / User Testing

More than 40 million travelers per month launch TripAdvisor mobile native apps on their personal devices all over the world to find places to stay, to eat, to see, and to share their experiences.

AWARDS: MITX Award, Debby People's Voice Award, USAToday Reader's Choice, About.com Reader's Choice, Magellan Award, World's Travel Award, etc.


Tripadvisor Apple watch app


Information Architecture / Interaction Design / User Testing

Apple invited us to partner with their watch team to develop an app for its product launch event. Apple selected our app as one of the 25 apps in their media package from over 100 companies invited. CNN placed TripAdvisor Apple Watch app on the top of its 10 best travel Apple Watch apps list.


Tripadvisor city guides app

User Research / Information Architecture / Interaction Design / User Testing

TripAdvisor City Guides was the first native mobile app that TripAdvisor ever offered. Travelers could download maps, reviews and photos and use the app offline when traveling abroad. We reached 1 million downloads in 3 months while maintaining user rating of 4.5+ on both iOS and Android App stores.

London Olympic Games selected TripAdvisor City Guide as its official travel app. Glamour magazine selected TripAdvisor City Guides as one of the best 50 apps ever created. It maintained 4+ user rating for 4 years until we migrated most of its features into TripAdvisor Mobile app and took it off the App stores.